Principal Product Manager, Loyalty & ReferralsActive$175K

We're looking for a Principal Product Manager to own the referral product: the experience across our app and websites, the behavioral mechanics that get customers to invite their friends, and the systems that let us experiment and improve. You'll partner closely with Marketing…

What you'll do

• Own the vision, roadmap, and strategy for the referral product across app and: web, and the behavioral mechanics that turn customer engagement into referral growth

• Build the metric framework that connects the customer experience to referral: behavior and, with Marketing, to commercial outcomes

• Design the mechanics that make people want to share: the incentives, rewards, and moments that turn a good experience into a referral

• Optimize the referral journey end to end, from the moment a customer decides: to share through to the friend's first order

• Push beyond the referral program as it exists today to build new engines for: viral growth — for example, giving customers reasons to create and share content that puts our brands in front of their own networks

• Build a fast experimentation practice: isolate levers, run clean tests, and kill what doesn't work

What they're looking for

• Partner with our marketing and CRM teams to integrate program communications: — push, in-app, email — into the referral experience
• Partner closely with commercial counterparts on reward economics and offer strategy
• Engage directly with C-level and senior leadership to communicate direction,: defend tradeoffs, and report results