Principal Product Manager, Loyalty & ReferralsActive

About the Role We're looking for a Principal Product Manager to own the referral product: the experience across our app and websites, the behavioral mechanics that get customers to invite their friends, and the systems that let us experiment and improve. You'll partner closely…

What they're looking for

• Partner with our marketing and CRM teams to integrate program communications: — push, in-app, email — into the referral experience
• Partner closely with commercial counterparts on reward economics and offer strategy
• Engage directly with C-level and senior leadership to communicate direction,: defend tradeoffs, and report results
• Significant experience as a product leader at a large-scale B2C company: you've built consumer products at scale and have strong intuition for customer behavior, motivation, and the emotional drivers behind why people share