The opportunity
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community.
What you'll do
Own the Instacart+ differentiated positioning that sets it apart from: competing membership and subscription offerings.
Members have a reason to stay: you've identified the moments where member value is highest and built messaging and lifecycle programs that bring those moments to life across email, push, in-app, and paid.
Acquisition is measurably stronger: you've partnered with growth and performance marketing teams to develop and test messaging frameworks that convert trial users and lapsed members into committed subscribers.
The product roadmap reflects member insights: you've become the internal voice of the Instacart+ member, bringing qualitative and quantitative research into roadmap conversations that shape what gets built next.
New Instacart+ features launch with best-in-class GTM plans: you own the brief, the messaging, and the channel strategy from kickoff through post-launch performance review.
Senior stakeholders and XFN partners trust you as the category expert: you've developed a compelling POV on the subscription and loyalty landscape and use it to sharpen the Instacart+ strategy.
What they're looking for
- + years of progressive experience in marketing, with at least 4+ years in: product marketing; experience at a consumer tech company is strongly preferred.
- Demonstrated track record owning GTM strategy for a subscription, membership,: or loyalty program, from positioning through lifecycle, with measurable results.
- Deep fluency in subscription/loyalty marketing mechanics: you understand member acquisition, onboarding, engagement, and churn, and know how to use marketing to move each lever.
- A sharp strategic mind that can synthesize consumer research, behavioral: data, and competitive signals into positioning and messaging that cuts through
