The opportunity
Product & Technical Marketing at GitLab is the engine behind how GitLab positions, launches, documents, and evangelizes its value proposition for enterprises worldwide. We connect GitLab's product capabilities to customers and prospects across technical personas and executive…
What you'll do
Own GitLab's competitive positioning for AI and agentic software development: end to end, from primary landscape analysis through understanding of competitive tools and developer-level perceptions. And turn that into the narrative the field, analysts, and executives all use
Own the operating rhythm that converts competitive signal into a position and action within days
Give Product an opinionated read on what competitive movement means for: roadmap sequencing, bringing evidence and a recommendation rather than a summary of what competitors shipped
Build the compete assets, plays, and objection handling the field uses: against named competitors, define the sales motion that moves win rate, then measure whether it did
Partner with Growth and Campaigns on competitor displacement campaigns,: accountable for their contribution to pipeline
Brief Investor Relations, industry analysts, sales, and executive leadership: with the same rigor, owning the competitive-landscape narrative with analysts and PMMs
What they're looking for
- Raise the competitive bar across the PMM team
- Ability to travel if needed and comply with the company's travel policy