The opportunity
The Consumer Product Marketing team helps people understand how ChatGPT can fit into their lives. We connect customer insight with product strategy and development, working across disciplines to bring meaningful products to people around the world.
What you'll do
Lead consumer subscription product marketing across ChatGPT's paid plans, including Go, Plus, and Pro.
Partner with Product, Pricing, and Growth to define each plan's audience,: positioning, value proposition, and priority use cases.
Identify monetization opportunities across the product launch portfolio, and: own integrated campaigns that turn new feature releases into clear reasons to adopt a paid plan or upgrade.
Translate customer, competitive, market, and behavioral insights into: evidence-backed recommendations for pricing, packaging, and product decisions.
Lead the product marketing strategy and customer story for pricing and plan: pages across both ChatGPT.com and OpenAI.com .
Coordinate pricing and plan changes tied to product launches with Product,: Pricing, Growth, User Operations, Web, Design, Research, Data, and other product marketers.
What they're looking for
- Develop launch and adoption strategies that make each plan's value clear and: help customers understand relevant product changes.
- Own the marketing journey from awareness through understanding,: consideration, and trial, giving customers clear reasons to upgrade.
- Partner with Growth and lifecycle teams to develop promotions and customer: education that reinforce each plan's value.
- Shape international go-to-market strategies and adapt plan positioning,: messaging, and customer education for global markets.
