The opportunity
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers.
What you'll do
Track record of shaping GTM strategy in ambiguous yet highly ambitious: environments — 0-to-1 products, new markets, or building new motions within an existing company
Ability to move between strategic planning and hands-on execution—comfortable: with ambiguity and bias toward action
Excellent cross-functional collaboration and communication skills; adept at: influencing across Sales, Product, and Marketing
Deep experience with customer segmentation, positioning, pricing, and GTM planning
Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus
Highly AI fluent; able to build AI systems and unlock new ways of working through AI
