The opportunity
OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Marketing team helps deeply understand customer audiences and market dynamics, influence the development of the right products, build sustainable and…
What you'll do
Define the product and marketing strategy for a component of OpenAI’s: advertising business in partnership with cross-functional partners
Develop a deep understanding of advertisers through customer research, market: analysis, and competitive insights, identifying opportunities to improve positioning, adoption, and product-market fit.
Own positioning and messaging for your product area, translating complex: capabilities into compelling narratives for different advertiser audiences and use cases.
Partner with Product and Engineering to bring advertiser needs and market: insights into roadmap discussions and product decisions.
Develop and drive go-to-market plans for new products and features, owning: marketing execution from planning through launch and ongoing adoption.
Create advertiser-facing content and sales enablement materials, including: product narratives, sales decks, one-pagers, FAQs, and launch communications.
What they're looking for
- Partner with Sales, Partnerships, Data Science, and Analytics to define: success metrics, assess launch and adoption performance, and turn findings into improvements.
- Surface advertiser concerns and launch risks related to performance, safety,: policy, and trust, working with the relevant teams to address them in launch plans and customer communications.
- Align cross-functional partners around priorities, responsibilities, and: timelines, making thoughtful tradeoffs and resolving blockers within your initiatives.
- Build repeatable approaches to launches, messaging, and enablement, sharing: learnings and mentoring peers to improve the team’s storytelling and execution.
