Product Marketing Manager - AI & PlatformActive

incident. io is the AI software reliability platform trusted by engineering teams at Netflix, Etsy, and 2,000+ companies who can't afford downtime.

What you'll do

• Owning positioning and messaging for AI & Platform, turning fast-moving,: technically deep capability into narratives that land with engineers and the people who buy for them. You’ll be the one who decides what we claim, what we don’t, and how we prove it.

• Getting hands-on with the product & demos. You’ll use it, break it, and build: a real mental model of how it works. Your credibility with a technical audience depends on this.

• Building with AI as part of how you work . Standing up a tool to analyse a: few hundred Gong calls. Shipping a working demo instead of describing it. We’d rather you spent an afternoon building the thing than a week writing the doc about it.

• Driving launches for AI and platform capability, from narrative and naming: through to launch assets, docs collaboration, enablement and post-launch adoption. Working closely with Product and Engineering from well before the ship date.

• Arming all of GTM for technical conversations, with battle cards, objection: handling, demo narratives and proof points that hold up when the customer’s staff engineer is in the room.

• Understanding the market and the buyer, through customer and prospect: research, Gong calls, community, and competitive mapping. You’ll know where the AI incident-management category is actually going, not just where vendors say it is.

What they're looking for

• You’ve marketed an AI product or feature already. Not adjacent to one, you’ve: owned the positioning, launch or narrative for AI capability and lived through what that’s actually like: the proof problem, the sceptics, the moving roadmap, the claims you had to walk back.
• You build with AI yourself. You’ve spent real time with Claude Code, Cursor,: Lovable, v0 or similar, at work or on your own time, and you can describe a recent project you built, what it does, where the tools fell over and what you’d do differently. We’ll ask about this, and a vague answer will be obvious.
• Genuine technical fluency. You can read API docs, hold your own with: engineers, and explain a system without hand-waving. You might have your own GitHub account, have worked as an engineer, or have marketed developer-facing products for years.
• Strong product marketing foundation , and you’ve probably read Obviously: Awesome a few times and have a point of view on it.
• Proven experience positioning technical products to a technical audience dev: tools, infrastructure, platform, security or similar B2B SaaS.
• Exceptional writing. You can distil something complex into something simple: without making it wrong, and have a flair for storytelling.
• A sceptical, informed view on AI in software. You follow the space closely: enough to know what’s genuinely new versus what’s been rebranded. You can tell capability from marketing, and you’d rather describe what the product actually does than reach for the category buzzword.
• Self-starter with entrepreneurial spirit. We’re a startup; the brief will: often be a sentence. Increasingly, the fastest route from a one-line brief to a working thing runs through AI, and we’d like you to already be taking it.