The opportunity
Ready to do the most impactful work of your career? At Coinbase , we are uncompromising on our mission to increase economic freedom.
What you'll do
Own the voice of the customer by immersing yourself in the prediction markets: ecosystem and understanding which segments of users are trading which types of prediction markets across sports, politics/economics, culture, and more.
Develop growth strategies and tactics for ongoing news and big events (e.g.,: sports tournaments, elections), ideating, refining, and executing plans using channels like social, email/push, influencers, paid ads, events, and incentives.
Lead go-to-market strategy for product and feature launches such as parlays, from planning through execution.
Measure and report on the performance of product marketing initiatives to inform ongoing strategy.
Think big about the future of prediction markets and how Coinbase can use: them to better predict outcomes and bring awareness to those predictions.
+ years of marketing experience within the trading/crypto or FinTech space.
What they're looking for
- Demonstrated track record of ideating and implementing growth strategies on: products, and working closely with product teams.
- Demonstrated track record of creating customer segmentation and insights.
- Advanced quantitative and deductive skills, with the ability to distinguish: between signal and noise and make data-guided decisions.
- Demonstrated ability to collaborate effectively across multiple teams to drive go-to-market execution.
