The opportunity
Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades.
What you'll do
Manage and optimize day-to-day performance marketing campaigns across Google: Ads and paid social platforms (Meta, TikTok, etc.), monitoring spend, pacing, and performance against targets
Analyze campaign data to identify trends, surface actionable insights, and: recommend optimizations to improve CAC, ROAS, and other key performance metrics
Build and maintain performance dashboards/reports to track campaign results: and communicate findings to the broader marketing team
Conduct A/B tests on ad creative, targeting, and bidding strategies, and: translate results into optimization recommendations
Partner with growth and analytics teams to ensure budget allocation and: channel strategy are grounded in data, not assumptions
