The opportunity
We are looking for a Regional Growth Manager for CIS to take full ownership of growth initiatives in one of Binance’s top priority markets. This role requires a hands-on, data-driven marketer who can combine user acquisition, lifecycle management, and reactivation campaigns with non-standard growth activations.
What you'll do
Drive user growth and reactivation through local growth initiatives and experiments;
Launch and optimise acquisition and activation campaigns based on data and business priorities;
Identify growth opportunities through A/B testing, product experiments, and continuous optimisation;
Monitor key growth metrics, analyse performance, and translate insights into actions;
Work cross-functionally with Product, CRM, Paid Ads, Content, and other teams to execute growth initiatives.
What they're looking for
- years of experience in Growth, Performance, Digital Marketing, Product: Growth, or a similar role (crypto, fintech, tech, e-commerce, or mobile apps preferred);
- Proven experience running end-to-end growth campaigns with measurable business impact;
- Strong analytical skills and confidence working with data to make decisions;
- Ownership mindset with the ability to execute independently in a fast-paced environment;
- Experience with experimentation, A/B testing, and campaign optimisation;
- Native Ukrainian, strong English and Russian communication skills;
- Passion for crypto, fintech, or emerging technologies.
