The opportunity
Anthropic’s Beneficial Deployments accelerates the work of organizations doing some of the world's most important under-resourced work: nonprofits, education institutions, scientific researchers, and organizations advancing economic mobility. Millions of organizations qualify,…
What you'll do
Own the PLG strategy end to end for organizations outside direct sales: coverage — across nonprofits, education, sciences, and economic mobility — as one ecosystem, one community, and one market.
Own the longtail experience and funnel: from first signup through activation to expansion, for every audience our giveaway and discount motion reaches.
Lead ecosystem programs across partnerships, cohorts, enablement, content,: and the skills and plugins ecosystem — programs that create reach and value independent of revenue.
Run the growth motion: activation playbooks that get a new organization to a working deployment, signal digests and expansion nudges, cohort programs, community-led growth. You set the qualification criteria that route the strongest organizations to the direct sales teams.
Spec, prototype, and deploy the agentic workflows this motion runs on,: alongside product and engineering. Define the rubrics and evals, and run the learning loop that makes them better.
Own the ecosystem's numbers: reach, activation, and expansion against goals — and use them to decide where the effort goes next.
What they're looking for
- Product-led or scaled one-to-many go-to-market experience.
- Track record building and running GTM automation, with fluency in agentic workflow design.
- Experience growing a community or ecosystem: nonprofit, education, developer, partner, or customer.
- Hands-on build comfort: tools like Clay, n8n, SQL, and a willingness to prototype yourself rather than wait for a queue.
- An impact, education, research, or mission-driven go-to-market background,: and genuine interest in these sectors' constraints.
- Founder or zero-to-one go-to-market experience.
- Community, developer-relations, or partner-program leadership at scale.
- A daily working habit with Claude, and agentic workflows you've built for yourself.
