Senior Art Director, Performance InnovationNew$401K

HelloFresh is seeking a Senior Art Director to shape and create performance-driven creative across Meta, TikTok and YouTube. Working at the intersection of Growth, brand and culture, you'll turn performance strategy into platform-native creative across video and statics: from…

What you'll do

• Concept, art direct and design platform-native paid social creative across: Meta, TikTok, YouTube and OTT - video-first, but spanning static too - that aligns with brand objectives and drives measurable performance for Growth

• Translate Growth strategy into compelling visual direction: food styling, set design, talent direction and creator partnerships that feel native to each platform and authentic to our brands

• Collaborate closely with a copywriter to develop strong, cohesive concepts: that communicate key messages with clarity and impact

• Work alongside a videographer, editor and producer, providing creative: direction on set and in post: from prop styling and location scouting through casting and directing talent

• Partner with the Creative Strategy and Growth to understand campaign goals,: audience, and performance metrics, and iterate creative based on what the data tells us

• Review and analyze content performance to identify creative opportunities and: provide actionable recommendations for future work

What they're looking for

• Set and maintain a high creative bar across a high-volume pipeline, balancing: brand craft with the speed and iteration performance marketing demands.
• Advance AI-enabled creative workflows across design and static production,: using emerging tools to accelerate exploration, iteration and scalable content creation.
• Stay ahead of platform behavior, visual culture and emerging technology,: continuously bringing new creative approaches into the work.
• Manage multiple workstreams simultaneously while maintaining quality, consistency and on-time delivery.