Senior Associate, Global Brand Partnerships & ActivationActive$80K
The opportunity
HelloFresh is searching for a Senior Associate, Global Brand Partnerships & Activation to help support bringing the HelloFresh brand to life through culturally relevant brand partnerships and experiential moments. The Senior Associate helps translate strategy into action,…
What you'll do
Serve as the day-to-day contact for internal and external stakeholders,: managing logistics, approvals, and deliverable tracking to keep projects on schedule.
Participate in ideation and planning for brand partnerships, activations, and: experiential moments during brand planning cycles.
Translate partnership and activation strategy into detailed project plans and on-the-ground delivery.
Assist in maintaining the global brand partnerships pipeline, including: identifying potential partners, supporting on outreach and initial vetting, and tracking opportunities against brand fit and cultural relevance.
Partner with channel teams such as PR, organic and paid social, influencer,: brand media, and more to coordinate amplification and ensure initiatives land consistently across every touchpoint.
Monitor cultural trends, competitor activity, and identify emerging: opportunities with potential for global scale.
What they're looking for
- Coordinate with local marketing teams across HelloFresh's global markets to: help adapt and roll out partnership and activation programs, balancing global brand consistency with local market nuance.
- Support post-campaign reporting through pulling results, coordinating recaps,: and capturing learnings to build the team's playbook for future initiatives.
- Help build and maintain repeatable processes, templates, and documentation,: contributing to a scalable playbook for activation and partnership work.
- Positive and self-motivated: you are persistent, outgoing, independent and proactive in your work.