The opportunity
At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale.
What you'll do
Define clear, differentiated positioning for edX vs competitors
Translate into consistent messaging across site, lifecycle, and partner experiences
Ensure every experience reinforces brand clarity, credibility, and trust
Build scalable frameworks to maintain consistency across partners and programs
Own the end-to-end content strategy across SEO, social, and lifecycle
Align content to measurable outcomes: traffic, conversion, revenue
What they're looking for
- Create engaging, persuasive, and learner-focused content that drives conversions and builds brand trust
- Build and scale a high-output content system aligned to traffic, conversion, and revenue
- Leverage AI tools to enhance the creative process, increase output, and accelerate testing
- Define the content and authority strategy required to win in AI-driven: discovery in partnership with the SEO team
