The opportunity
Ready to make a serious impact? Millions of people already rely on Calendly, and we’re still in the midst of exciting product growth — it’s a fantastic time to join us.
What you'll do
Partner closely with the Growth Product leader to jointly define and drive: unified company wide growth strategy, aligning product led and marketing led initiatives across the full customer lifecycle.
Develop and execute the company’s comprehensive growth marketing strategy: across acquisition, activation, retention, and re-engagement.
Own growth KPIs including customer acquisition cost (CAC), conversion rates,: customer lifetime value (LTV), retention, and revenue contribution.
Identify and prioritize new growth opportunities through testing, experimentation, and channel expansion.
Lead annual and quarterly growth planning, forecasting, and budget allocation.
Build lifecycle marketing strategies that improve onboarding, engagement, retention, and customer advocacy.
What they're looking for
- Partner with CRM and product teams to develop personalized customer journeys: across email, SMS, in-app, and push channels.
- Improve customer lifetime value through segmentation, automation, and upsell/cross-sell initiatives.
- Own the website end to end
- Define goals and a roadmap to achieve them
