The opportunity
Anthropic is seeking an experienced Customer Marketer to build out customer stories across the industries building with Claude. Behind every Claude deployment is a story of an organization reimagining how it works.
What you'll do
Own customer storytelling for a subset of our Industries portfolio, from: story identification through creation, approval, and distribution
Identify and prioritize new verticals where customer proof points will: accelerate adoption, and build the story pipeline to match
Build a bench of referenceable customers and stories in industries where: Claude is newly landing, developing accounts from early wins into flagship narratives
Build and nurture relationships with customer executives and champions to: foster authentic advocacy, guiding each story from first conversation through approval and publication
Partner with Sales and account teams to pressure-test storytelling readiness: and develop account-level advocacy plans that map each priority customer to the right story, format, and moment
Work closely with Communications to shape and time customer announcements,: turning deployment milestones and expansions into coordinated press, content, and social moments
What they're looking for
- + years of experience in customer marketing or customer advocacy, ideally in B2B SaaS or enterprise technology
- Experience marketing with or to enterprises in traditional industries: manufacturing, energy, retail, media, travel, or similar — and an instinct for what resonates with buyers beyond the tech sector
- Experience standing up customer marketing or advocacy programs in new: markets, segments, or verticals from the ground up
- Track record of successful customer advisory board (CAB) and executive event programming
- Experience building and managing customer loyalty or community programs
