The opportunity
Cohere builds frontier AI for the enterprise. We're hiring a Senior Director of Integrated Marketing to bring our demand engine, product marketing, and field/partner motion under one strategic roof.
What you'll do
Build and run the integrated marketing plan against Cohere's annual pipeline: and revenue targets, by segment (enterprise, mid-market) and by region (NA, EMEA, APAC, Japan). You'll build it with the Chief of Staff, who holds the planning calendar for the wider marketing org. You will carry the pipeline number for marketing
Manage the Growth lead across paid media, SEO, lifecycle/email, web: conversion, ABM, and developer-led acquisition. Set the demand strategy with them: efficient pipeline from both top-of-funnel demand (broad-reach campaigns, content syndication, paid) and bottom-funnel ABM into our priority accounts.
Manage the Product Marketing lead, whose team runs positioning, messaging,: competitive intelligence, pricing/packaging input, launches, and sales enablement. Partner with Product and Research leadership to translate frontier capability into language enterprise buyers actually care about: business outcomes, security, deployment flexibility, ROI.
Manage the Events & Partnerships lead as they build the partner marketing: motion with our cloud, SI, and technology partners: co-marketing campaigns, joint field activity, partner-sourced pipeline. Hold events to a pipeline standard.
Manage and develop three established leads as direct reports, plus their: teams of ~[20–35] across the three sub-functions.
Set the operating cadence with the Chief of Staff: weekly pipeline reviews with Sales, monthly QBR-style reviews internally, quarterly planning with Finance and RevOps.
What they're looking for
- Marketing-sourced pipeline ($ and # of opportunities)
- Marketing-influenced pipeline
- MQL → SQL conversion rate and velocity
- Cost per opportunity / pipeline ROI
