The opportunity
Ready to do the most impactful work of your career? At Coinbase , we are uncompromising on our mission to increase economic freedom.
What you'll do
Own the enterprise GTM roadmap for Base financial markets, including: positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization).
Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles.
Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal,: and Compliance, translating complex and regulated capabilities into clear narratives for business buyers.
Drive competitive and market intelligence for enterprise crypto, bringing the: voice of the enterprise customer into the product roadmap.
Define and report the metrics that matter: pipeline influence, partner amplification, launch performance, and adoption - then optimize against them.
Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales.
What they're looking for
- + years in product marketing or GTM roles with demonstrated B2B/enterprise: outcomes, ideally in crypto and/or financial markets.
- Track record of owning end-to-end GTM and launches for technical financial: products with measurable adoption or revenue results.
- Fluency with how onchain trading, lending, and tokenization work, and: demonstrated ability to partner with Product and Engineering on roadmap decisions.
- Proven cross-functional leadership in 0-to-1 environments, with examples of: stretching from strategy through hands-on execution.
