The opportunity
Justworks is seeking a results-driven, experienced Senior Field Marketing Manager to manage our critical Northeast region. You'll own the Northeast region's entire field marketing strategy and execution.
What you'll do
Pipeline Strategy & Execution: Own the Northeast's marketing strategy and campaigns. You translate company priorities into locally relevant programs that build pipeline and accelerate sales.
Budget Ownership & ROI: Manage your regional marketing budget. You decide where to invest for maximum impact on pipeline and revenue.
Regional Activations: Design and execute high-impact events—customer dinners, workshops, industry conferences. You own the full execution from planning to post-event follow-up.
Demand Generation: Build programs that reach high-intent prospects. This includes targeted campaigns, webinars for active deals, and outreach sequences.
Partner Programs: Collaborate with partners to co-host events, share pipeline opportunities, and drive referrals that accelerate growth.
Community & Advocacy: Build local community through user groups and customer roundtables that generate referrals and strengthen customer retention.
What they're looking for
- + years in B2B field marketing executing campaigns that built pipeline.: You've run events, demand gen programs, and sales-aligned initiatives.
- You think like an owner. You treat your territory as your own business. You: make strategic decisions about where to invest time and money to hit goals.
- You're a strong partner to sales. You understand what helps them close deals: and you collaborate closely to make it happen.
- You're organized and detail-oriented. Managing event logistics, multiple: simultaneous campaigns, and follow-up processes is your strength.
- You're data-driven. You use Salesforce and marketing analytics to track ROI: and continuously improve your approach.
- You communicate clearly. Written, verbal, and in presentations—you can pitch: strategy to sales and present results to leadership.
