The opportunity
The Senior Field Marketing Manager, Partners will help drive the field marketing for Justworks' partner ecosystem—working with brokers, accounting firms, technology partners, and channel organizations to drive pipeline and revenue. This is high-impact work where you'll design…
What you'll do
Design and execute partner programs tied to pipeline goals. You'll run: events, webinars, co-branded campaigns, and activations that drive demand across your partner channels.
Partner with sales teams across Brokers, Accounting Partnerships, Technology: Alliances, and Channel Sales. You're aligned on strategy, pipeline targets, and execution.
Build scalable partner programs. Create toolkits, messaging, and resources: that partners can use to execute campaigns on their own, not just one-off activities.
Run integrated campaigns that connect partner activities to broader company: demand gen. You orchestrate events, email, content, and digital—making sure it all works together.
Own the budget and vendors. You manage program spend and vendor relationships: (including co-marketing funds) to maximize ROI.
Track what works. Monitor partner-sourced and partner-influenced pipeline.: Use data to optimize where you invest and which programs drive results.
What they're looking for
- + years in field marketing or B2B demand generation , with meaningful: experience working with partners or indirect sales channels (brokers, accountants, resellers, technology partners).
- You know field marketing fundamentals. You've executed regional campaigns,: aligned with sales on pipeline, managed events, and measured results.
- You're a cross-functional partner. You work effectively with sales,: partnerships, and marketing teams. You manage multiple stakeholders and keep programs moving.
- You're data-driven. You track pipeline contribution and ROI. You use data to: make better decisions about where to invest.
- You thrive in ambiguity. Partner marketing is evolving, and you're comfortable building strategy as you go.
- Experience in HR tech, payroll, fintech, or SaaS
- Background selling to or through SMB or mid-market segments
- Familiarity with Salesforce, Marketo, HubSpot, or similar tools
