The opportunity
Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to…
What you'll do
Growth & Pipeline Ownership: Own Meta + emerging channel budgets, CAC efficiency, conversion, and downstream pipeline/revenue across self-serve and sales-led motions.
Signal & Measurement Strategy: Partner with Data and Marketing Ops to improve conversion signals, CAPI, and offline conversion tracking, enabling platforms to optimize toward higher-quality customers.
Structured Experimentation: Build and execute a continuous, hypothesis-driven testing framework across audiences, bidding strategies, optimization events, landing pages, and creative concepts; document learnings to turn paid social into a predictable acquisition channel.
Full-Funnel Growth: Build paid social strategies that create demand at the top of the funnel and efficiently convert it through retargeting and lower-funnel programs.
Creative Strategy: Translate performance data into creative hypotheses and partner with Brand and Design to test, iterate, and scale winning concepts.
Audience Strategy: Use first-party data, intent signals, modeled audiences, lookalikes, and platform automation to identify and scale high-value audiences.
What they're looking for
- Cross-Functional Partnership: Partner with Analytics, Marketing Ops, Field / Events team, PMM, and Sales to connect paid social performance & programs to downstream pipeline and revenue outcomes.
- + years of growth or performance marketing experience, with deep hands-on: expertise managing and scaling Meta as a primary acquisition channel.
- Demonstrated experience owning a paid social channel end to end, including: strategy, budgets, forecasting, campaign architecture, optimization, and performance reporting.
- Relentlessly analytical: Deep understanding of unit economics (CAC, LTV, payback periods), attribution modeling, and how to connect platform metrics directly to down-funnel business impact.
