The opportunity
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers.
What you'll do
Plan, build, QA, launch, and report on email campaigns for the: accountant/indirect channel using both third-party tools and Gusto's proprietary agentic email tool
Own the health of the webinar program: calendar management, stakeholder collaboration, production, promotion, follow-up, and reporting
Build and continuously improve AI-powered/agentic workflows for segmentation, personalization, and reporting
Partner with Product Marketing, Community Marketing, Analytics, and Product: to plan and prioritize the channel roadmap
Analyze campaign and program performance, run tests, and bring forward recommendations on channel health
+ years of experience in lifecycle, growth, CRM, or channel/partner marketing
What they're looking for
- Hands-on experience with an enterprise-level marketing automation platform: (Marketo or Iterable strongly preferred; other enterprise tools considered)
- Demonstrated experience building and directing AI-powered or agentic: workflows for real marketing tasks, not just using AI as a drafting assistant
- Proven end-to-end ownership of email campaigns and webinar production programs
- Strong copyediting/copywriting skills, with the ability to adapt tone and voice across audiences
