The opportunity
As a Senior Lifecycle Specialist, you won't just manage communications, you'll be the driving force shaping our core CRM strategies! In this dynamic role, split perfectly between high-impact operational execution and forward-thinking strategic initiatives, you will take the lead…
What you'll do
Execute multi-channel CRM campaigns, employing a holistic approach to engage: effectively with our customer base.
Collaborate closely with cross-functional teams and stakeholders to ensure: the seamless delivery of complex campaigns, leveraging your operational expertise.
Champion adherence to established processes, both within your role and among: stakeholders, to maximise campaign efficiency and operational excellence.
ConceptualiSe, set up, and maintain automated communication workflows that: support the achievement of CRM key performance indicators.
Collaborate closely with the CRM team and seasoned CRM managers to: conceptualise and plan new strategic campaigns that align with the company's overarching goals.
Lead the implementation of these strategic initiatives, leveraging your: strategic insights and operational expertise to drive success.
What they're looking for
- Apply data-driven insights and your understanding of customer segments to: ensure targeted messaging and the achievement of strategic objectives.
- Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
- + years of experience in CRM roles
- Proven track record in CRM campaign execution and optimization at a senior level
