The opportunity
The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world.
What you'll do
Define the B2B lifecycle strategy, journey architecture, audience framework,: communication principles, and roadmap across prospect and customer stages.
Design nurture and activation programs that respond to fit, persona, segment,: product interest, engagement, intent, and sales status rather than relying on one generic journey.
Partner with RevOps, Data, Web, SDR, Sales, and Product teams to establish: reliable triggers, scoring inputs, routing logic, suppression rules, exits, and service levels.
Work closely with the Lifecycle Marketing Manager to translate strategy into: clear program requirements, content needs, build plans, QA standards, and launch sequencing.
Own the lifecycle experimentation agenda across segmentation, messaging,: cadence, content, channel, triggers, and CTAs, using results to continuously improve journeys.
Develop the measurement framework across reachable audience, engagement: quality, progression, conversion, velocity, pipeline, adoption, retention, and incremental impact.
What they're looking for
- Improve database health and addressability by partnering on acquisition: quality, enrichment, consent, deliverability, governance, and audience hygiene.
- Build durable lifecycle playbooks and governance that balance: personalization, operational simplicity, customer trust, and scalable execution.
- + years of experience in B2B lifecycle, CRM, retention, growth, or marketing: automation, with ownership of complex, multi-stage customer journeys.
- Deep knowledge of segmentation, nurture, personalization, automation,: experimentation, deliverability, consent, and lifecycle measurement.
