The opportunity
WRITER is where the world's leading enterprises orchestrate AI-powered work. Our vision is to expand human capacity through superintelligence.
What you'll do
Own our email and lifecycle marketing program end to end, from strategy and: audience development through hands-on execution, measurement, and optimization in HubSpot
Build and manage emails, audiences, workflows, nurture programs, triggered: journeys, A/B tests, and reporting directly in HubSpot without relying on marketing operations
Drive audience segmentation strategy, getting into the weeds of how our: database is structured to deliver the right message to the right person at the right time across a growing contact base
Use behavioral, account, intent, and engagement signals to create experiences: that become more relevant and personalized over time, supporting complex enterprise buying journeys and account-based GTM motions
Partner cross-functionally with demand generation, ABM, content, product: marketing, and sales to align lifecycle programs with broader GTM priorities and ensure nurture supports pipeline from first touch through expansion
Explore how AI can transform the way we build audiences, personalize: communications, and use email to move people through their journey — experimenting quickly and pushing beyond traditional lifecycle playbooks
What they're looking for
- Establish the reporting and measurement framework that connects lifecycle: activity to engagement, pipeline, and revenue outcomes, and translate performance into clear decisions and program improvements
- + years of experience in lifecycle, CRM, email, or retention marketing,: ideally in B2B SaaS or enterprise technology.
- Experience owning an email and lifecycle marketing program end to end,: including both strategy and hands-on execution.
- Experience building lifecycle programs for complex enterprise buying journeys: and understanding how email and nurture support account-based GTM motions.
