The opportunity
Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI.
What you'll do
Serve as the primary strategic liaison between Udemy and Benesse, ensuring: alignment on marketing strategy and objectives while personally driving joint campaign execution day-to-day across Japan
Develop and execute comprehensive marketing strategies that leverage both: Udemy and Benesse resources to drive growth across the B2B segment
Plan, coordinate, and manage multi-channel marketing campaigns that: effectively integrate Udemy and Benesse capabilities to reach target audiences
Design and implement demand generation programs that create qualified leads: and accelerate pipeline growth through strategic partnership initiatives
Own end-to-end field event management including conferences, webinars, trade: shows, and customer events that showcase the combined value of Udemy and Benesse offerings
Develop and run customer marketing programs: advocacy, case studies, and retention/expansion campaigns — that deepen engagement with existing B2B accounts in Japan
What they're looking for
- Facilitate regular communication and collaboration between Udemy and Benesse: teams to ensure seamless execution and mutual success
- Build and nurture additional strategic partnerships with key stakeholders,: vendors, and regional partners to amplify marketing impact in the Japanese market
- Analyze campaign performance and partnership effectiveness to optimize: strategies and demonstrate ROI on marketing investments across both organizations
- Manage marketing budgets and resource allocation to maximize efficiency and: impact across all initiatives while ensuring optimal utilization of both Udemy and Benesse investments
