Senior Marketing Manager - Strategic PartnershipsActive$148K–$163K

Wealthfront
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The opportunity

Wealthfront is seeking an experienced Senior Marketing Manager to elevate our paid partnerships strategy and accelerate customer acquisition. In this high-impact role, you will take full ownership of defining strategic focus areas, building actionable roadmaps, developing…

What you'll do

  • Define Partnership Roadmap: Develop and execute a data-driven strategy aligned with overall growth targets and business objectives across affiliates, creators, and other emerging partnership models

  • Identify & Evaluate Opportunities: Source and vet prospective partners, creators, affiliate platforms, and media publishers based on audience alignment, brand fit, and strategic business priorities

  • Develop Business Case: Size new opportunities, evaluate partnership economics and acquisition potential, and develop clear recommendations on opportunities

  • Relationship Management: lead contract negotiations & establish payout models. Build seamless onboarding workflows, briefing documents, creative guidelines, and compliance standards for all paid partners & cultivate long-term relationships with top-performing partners

  • Cross-Functional collaboration with internal Creative, Legal, Product: Marketing, Comms and Paid Marketing teams to ensure brand alignment, legal compliance (e.g., disclosure rules), and message consistency

  • Data-Driven Optimization: Establish measurement frameworks to evaluate performance, regularly analyze campaign metrics to double down on winning channels and sunset underperforming deals, and socialize learnings internally. Drive flawless end-to-end execution

What they're looking for

  • Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect
  • Bachelor's degree or higher
  • + years of experience across strategic partnerships, business development,: growth marketing or customer acquisition in a B2C environment (consumer tech experience with a high growth company is a plus) with demonstrated success of scaling programs
  • + years experience managing partnerships or affiliates, ideally with 2+ years: hand-on experience, and a strong expertise in full-funnel marketing measurement