The opportunity
Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades.
What you'll do
Own the strategy and roadmap for Gold growth across the full member: lifecycle, from discovery and trial to paid conversion, activation of benefits, and long-term retention.
Drive business impact end to end, including new member growth, trial-to-paid: conversion, churn reduction, and member lifetime value. Tie every product bet to the outcomes that matter for the business, not just the next metric on a dashboard.
Build and run a high-velocity experimentation program with data science: generate hypotheses, size opportunities, design A/B tests, and turn results into decisions you scale or kill quickly.
Make hard trade-off decisions across growth, member experience, and economics: (for example, offers and pricing versus long-term profitability), back them with clear reasoning and data, and bring stakeholders along with you.
Work hand in hand with design and engineering to build intuitive, persuasive: consumer experiences, sweating the details of the entry points, paywalls, onboarding flows, copy, and UI that shape how millions of customers experience Gold.
Operate as the owner of your area: find the highest-leverage growth opportunities, write the plan, rally partners across engineering, design, marketing, finance, legal, and compliance, and ship with minimal oversight.
