The opportunity
HubSpot CRM is the foundation of how hundreds of thousands of businesses manage their customers, pipelines, and growth. Underneath every contact, deal, ticket, and activity is a shared data model that defines how records are created, related, and organized across the platform.
What you'll do
Own the end-to-end roadmap for associations as a platform capability: relationship definitions, activity-to-record behavior, association labels, limits, workflows, and the record creator across all object and activity types
Lead the near-term company priority to generate associations from: unstructured data in support of Smart Deal Progression, a feature that is dependent on accurate, complete meeting, call, and email associations to deals
Validate and drive the path for lookup properties as a resolution to: long-standing usability gaps in how customers view and manage relational data
Close data dead ends through foundational data fixes, including expanding: association coverage between object types
Define the longer-term associations platform vision: reusable components, richer relationship modeling,
"Define and iterate on the associative context between objects and activities: in HubSpot's data model that makes AI reliable and trustworthy across HubSpot, working with agent teams internally to drive results"
What they're looking for
- Engage directly with customers: from SMBs managing simple contact records to enterprise teams running multi-object data architectures — to deeply understand where relational data breaks down
- Drive alignment with PMs, engineers, and architects across Marketing Hub,: Sales Hub, Service Hub, and AI Agents to ensure associations evolve in a backward-compatible, forward-looking way
- Represent the associations roadmap to senior leadership, Ecosystem partners, and key enterprise customers
- Experience launching products successfully to customers, ideally in platform,: data infrastructure, or CRM contexts
