The opportunity
Klaviyo's Personalization & Analytics pillar builds the intelligence layer that helps marketers understand their customers, personalize every interaction, and prove the impact of their work. Our Personalization SKU — which includes Audience Optimization and our personalization…
What you'll do
Own the end-to-end in-product experience for Personalization SKU trial and: adoption — from first contact with an Audience Optimization or personalization feature through the moment a customer builds a sustained usage habit
Define and track what real adoption looks like for each Personalization: feature — not surface engagement, but the behaviors that actually predict retention and expansion
Own the in-product analytics and reporting surfaces that make Personalization: ROI visible to customers — the dashboards, performance summaries, and impact metrics that answer "what is this doing for my business?"
Design and iterate on the trial conversion experience: make it unmistakably clear what customers get with Personalization, reduce the distance between signup and first value moment, and build in-product signals that accelerate the path from trial to paid
Identify and close the gaps in the Personalization customer journey where: value is unclear, trust breaks down, or usage falls off — and build the product experiences that fix them
Build and maintain a rigorous measurement framework for Personalization SKU: health: adoption depth, retention rates, trial conversion, expansion signals, and churn indicators
What they're looking for
- You have 3–5+ years of PM experience, with a demonstrable track record of: driving product adoption, retention, or trial conversion for a paid B2B SaaS product — not just shipping features
- You think about growth as a product quality problem: the most durable conversion and retention motion is a product experience so good that customers understand the value without being told
- You have strong UX instincts, especially for products where the underlying: complexity is high — you've taken something hard to understand and made it feel intuitive, trustworthy, and worth paying for
- You know how to define and measure real adoption: you've questioned inherited engagement metrics, replaced them with something that actually predicts retention, and gotten stakeholders to buy in
- You've owned a trial-to-paid conversion motion and can speak to what you: changed in the product — not the marketing or lifecycle emails, but the actual in-product experience
- You have genuine customer empathy: you talk to customers regularly, know how to synthesize what you hear into product decisions, and can advocate for the customer POV in a room full of people looking at dashboards
- You can hold a PLG motion and a sales-assisted motion simultaneously: you understand that the product has to work for both and you've navigated the design tradeoffs that creates
- You're data-literate: you can define your own success metrics, pull and interpret data to inform decisions, and build a measurement framework for a product area you've never owned before