The opportunity
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed,…
What you'll do
Plan and launch listing campaign products, such as referral rewards and: promotional events, to attract new users and improve retention and trading activity.
Develop a deep understanding of crypto spot trading rules and user behavior,: and propose effective growth strategies to drive traffic, conversion, and trading volume.
Independently identify business problems and opportunities in listing: campaigns and spot trading growth, and proactively drive solutions from ideation to execution.
Work closely with marketing, sales, engineering, risk management, legal, and: operations teams to ensure smooth and compliant product launches.
Define and monitor key metrics for listing campaigns, analyze performance,: identify optimization opportunities, and continuously improve product outcomes based on data and user feedback.
Conduct market and competitor research to stay on top of industry trends,: user needs, and product innovations, and translate insights into actionable product initiatives.
What they're looking for
- + years of experience in product management or project management, preferably: in crypto, trading, fintech, or other fast-paced internet industries.
- Strong self-motivation and ownership mindset, with the ability to take full: responsibility for projects and drive them forward with minimal supervision.
- Strong logical thinking and problem-solving skills, with the ability to: independently identify issues, structure problems clearly, and push solutions through to completion.
- Highly responsible, execution-oriented, and detail-conscious, with a strong: sense of accountability for both process and outcomes.
- Good business judgment and market sensitivity, with the ability to understand: user behavior, identify growth opportunities, and turn insights into practical product strategies.
- Strong cross-functional communication and collaboration skills, able to align: stakeholders and work effectively across teams including engineering, listing, trading, marketing, risk, and legal.
- Solid project management skills, with the ability to manage multiple: priorities, maintain momentum, and deliver high-quality results on time.
- Deep interest in and understanding of the crypto industry, especially spot: trading products, market dynamics, and user behavior.
