The opportunity
Product Marketing defines how Justworks wins —shaping our narrative, informing decisions, and driving growth through positioning, pricing, and go-to-market strategy.
What you'll do
Build a strong understanding of customer needs, buyer expectations, market: trends, and competitor strategies in the product areas you support.
Develop positioning, messaging, and value propositions that clearly: communicate our products’ benefits and differentiation.
Connect product stories to the broader Justworks platform narrative and: tailor messaging to key audiences and use cases.
Develop competitive narratives and practical enablement that help: customer-facing teams position our products with confidence, address objections, and strengthen customer conversations.
Bring customer, product, and market insights into product planning, prioritization, and roadmap decisions.
Partner with Product and Design to identify unmet needs and assess market opportunities.
What they're looking for
- years of experience in product marketing, product strategy, growth, or a: related B2B SaaS function, with a track record of bringing products to market and driving measurable business outcomes.
- Experience owning positioning, messaging, go-to-market strategy, and adoption: for complex products or multi-step customer workflows.
- Strong customer and market research skills, with the ability to synthesize: qualitative and quantitative insights into clear product and go-to-market recommendations.
- Outstanding storyteller who can translate operational, technical, and: compliance-driven capabilities into compelling value for customers, prospects, executives, and customer-facing teams.
- Demonstrated ability to influence product strategy and roadmap decisions: through customer insight, competitive intelligence, product data, and business context.
- Proven experience leading cross-functional initiatives and influencing: stakeholders across Product, Engineering, Design, Revenue, Marketing, Customer Success, Compliance, and Operations without direct authority.
- Strong analytical and strategic thinking skills, with experience defining: success metrics and evaluating launch performance, product adoption, customer engagement, and business impact.
- Experience in workforce management, HR technology, payroll, time and: attendance, scheduling, compliance, fintech, or other SMB-focused software is strongly preferred.
