The opportunity
Discord has a highly engaged community of millions of daily active users who use the platform for many different reasons, but there’s one thing that nearly everyone does: play video games. Discord plays a uniquely important role in the future of gaming, and we are focused on…
What you'll do
Defining Discord's brand strategy: positioning, brand architecture across the master brand and sub-brands like Nitro (Discord's premium subscription), and the narrative of what Discord stands for and for whom
Owning and evolving Discord's visual identity system, including logo,: wordmark, color, typography, iconography, illustration, and motion
Building and maintaining brand and sub-brand guidelines, including standards: for co-branding, partnerships, and third-party integrations, and partnering with Voice & Tone and User Communications to bring the Voice & Writing Guide into the brand system
Building templates, design kits, asset libraries, and a self-serve brand: portal, and enabling teams to use the brand on their own through office hours, a support channel, onboarding, and workshops
Reviewing and approving brand-facing work across marketing, product, and: partnerships, and working with Legal on trademark and usage policy
Applying the brand directly on core surfaces, including app icons, deck: templates, the marketing site design system, office spaces, signage, and merch, and art-directing the external partners who help produce them
What they're looking for
- Running an annual brand audit across every surface, monitoring the: competitive landscape, and mentoring future Brand team members
- + years of experience in brand or identity design, including owning a brand: system at scale for a gaming or games-adjacent brand
- A portfolio with exemplary craft across identity, typography, color,: iconography, illustration, and motion, applied across digital product, marketing, and physical spaces, with your role on each project clearly shown
- A track record of brand strategy work, including positioning, brand architecture, and sub-brand systems
