The opportunity
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers.
What you'll do
Architect & Execute GTM Strategy Lead go-to-market strategy and execution for: business insurance, partnering with Growth, Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth.
Turn Insights Into Action Synthesize market research, customer insights,: usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence.
Drive Cross-Functional Alignment & Accountability Work across Product, Sales,: Marketing, Data Science, and Finance to agree on shared goals and coordinate execution. Bring structure, momentum, and accountability to complex initiatives. Build new ways of working by building net-new processes/systems that didn’t exist prior.
Make Growth Channels Self-Serve Define requirements and program parameters,: work with the Growth team on what they build and how it runs, and make sure tools like in-app and AI levers are usable, scalable, and trackable for product marketers.
Own Performance & Optimization Define success metrics and track performance: across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time.
Work AI-First Use AI tools to accelerate research, synthesize insights, and: refine positioning and content with speed and precision.
What they're looking for
- + years of experience in marketing or product management and 3+ in product marketing
- Track record of shaping GTM strategy in ambiguous yet highly ambitious: environments: 0-to-1 products, new markets, or building new motions within an existing company
- Ability to move between strategic planning and hands-on execution,: comfortable with ambiguity and bias toward action
- Excellent cross-functional collaboration and communication skills; adept at: influencing across Sales, Product, and Marketing
