The opportunity
The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world.
What you'll do
Owning the webinar and digital events strategy, including audience: priorities, portfolio architecture, editorial themes, formats, calendar, investment decisions, and success measures.
Designing experiences for specific buyer needs and journey stages, with a: clear value exchange, CTA, follow-up path, and connection to broader campaigns.
Partnering with Product Marketing, Content, speakers, customers, and: subject-matter experts to create differentiated programs that make complex AI topics useful and concrete.
Working closely with the Webinar Marketing Manager and production partners to: translate strategy into clear briefs, run-of-show requirements, launch plans, QA, and delivery standards.
Building integrated pre: and post-event motions across paid, email, web, social, SDR, Sales, and account-based channels to reach the right audiences and sustain momentum.
Establishing qualification, routing, seller context, and follow-up: expectations so high-intent engagement receives timely and relevant action.
What they're looking for
- Defining measurement across audience quality, registration-to-attendance,: engagement, CTA behavior, qualified leads, account progression, pipeline, and content reuse.
- Using performance data and audience feedback to improve the portfolio, retire: low-value formats, and create reusable programming and activation playbooks.
- + years of experience across B2B webinars, digital events, experience: marketing, content programming, or integrated campaigns, ideally within a complex or technical category.
- A track record of building programs that create qualified demand and: pipeline—not simply registrations, attendance, or engagement.
