The opportunity
Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.
What you'll do
Lead Product Marketing for our Launches Develop and operationalize Replit’s: launch motion — from early roadmap planning through public release. Create repeatable frameworks that keep launches fast, clear, and coordinated.
Shape Messaging & Positioning Craft technically fluent, developer-first: narratives that highlight how Replit’s AI coding agent accelerates creativity and productivity. Tailor messaging to different developer segments and channels.
Create Sales & Growth Enablement Build the first generation of enablement: materials (decks, demos, battlecards, FAQs) that empower GTM teams and partners to tell Replit’s story confidently.
Lead Competitive and Market Insights Stay ahead of the fast-moving landscape: in AI coding assistants and app development platforms. Identify key trends, threats, and whitespace opportunities that shape how Replit stands out.
Co-market with our Partner ecosystem You’ll also leverage your storytelling: expertise to collaborate with our partner ecosystem, crafting compelling “Better Together” narratives that elevate our joint value and propel partner marketing initiatives
Analyze & Learn Define metrics, gather insights, and feed back learnings: from the field and community to inform product and marketing strategies.
What they're looking for
- Have 8+ years of work experience, including 6+ years in product marketing: (ideally within the app development space)
- Love building from scratch: frameworks, processes, teams, and strategy
- Excellent written communication and storytelling skills, with the ability to simplify complexity
- Are equally comfortable writing a launch announcement, building a competitive: teardown, or running a cross-functional sync
