The opportunity
OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways.
What you'll do
Identify untapped opportunities across SMB segments, industries, and: channels. Build business cases and launch pilots to validate customer demand and commercial potential.
Design new acquisition, activation, and expansion programs, including: industry-specific and assisted-growth approaches. Partner with sales teams and outsourced sales providers to connect self-serve adoption with sales-assisted engagement.
Translate customer discovery into product opportunities. Partner with Product: and Engineering to evaluate solutions and use customer and commercial evidence to guide investment.
Develop actionable SMB segmentation based on needs, business characteristics,: advertising maturity, behavior, growth potential, and economics. Tailor acquisition, onboarding, service, and expansion across customer channels.
Own pilot delivery and measurement across incremental revenue, conversion,: customer outcomes, and cost to serve. Scale successful programs through clear playbooks and ownership; refine or retire those that miss defined success criteria.
Shape SMB strategy and investment recommendations with leadership and: Strategy & Operations, drawing on market analysis, segmentation, and pilot results.
What they're looking for
- Lead the innovation portfolio through clear roadmaps, performance measures,: and decision milestones. Resolve delivery challenges and transition proven programs into ongoing operations.
- Bring approximately 8-10 years of experience in business incubation, growth,: strategy, business operations, product strategy, or consulting, with substantial ownership of implementation and commercial results.
- Understand SMB customers and self-serve business models, including how: sales-assisted and partner-led approaches support growth.
- Demonstrate success taking initiatives from customer insight and business: case through pilot, launch, and measurable impact.
