The opportunity
The Marketing Enablement & Technology (MET) team sits within Instacart's Marketing organization, building the systems, data pipelines, and platforms powering Instacart's growth. Operating at the intersection of Marketing, Product, and Engineering, we own the platforms behind…
What you'll do
Build and ship full SEO and AEO features end-to-end with minimal oversight,: from development through experimentation and rollout.
Design, build, and ship high-quality full-stack features that enhance search: engine visibility, AI answer engine performance, and organic traffic with a strong sense of urgency and ownership.
Apply technical best practices to deliver performant, observable, and: cost-aware code that improves traditional search rankings, LLM visibility, and user experience.
Contribute to data pipelines for SEO and AEO data ingestion, transformation,: and delivery, applying simple, reusable abstractions to keep the system healthy as it grows.
Collaborate with product managers, designers, and marketing partners to: translate user needs into technical requirements, surface trade-offs, and deliver on shared goals.
–4 years of software engineering experience with proficiency in React, Ruby, Python, PostgreSQL, and SQL.
What they're looking for
- Experience working on SEO/AEO initiatives or familiarity with SEO best: practices, answer engine optimization for LLMs, structured data (Schema.org), search engine crawling/indexing, and Core Web Vitals.
- Familiarity with how AI-powered search engines and LLMs consume and surface: content, with curiosity about optimizing for AI answer generation.
- Experience with big data technologies (Apache Spark, Airflow, Hadoop), NoSQL: databases, and data warehousing platforms (Snowflake, Redshift).
- Track record of proactively raising and resolving technical debt to keep code and systems healthy.
- Experience launching experiments and analyzing results, including A/B testing: frameworks for measuring SEO/AEO impact.
- Previous experience partnering with marketing teams on growth initiatives in fast-paced startup environments.
