The opportunity
Anthropic is seeking an Enterprise Integrated Campaign Manager to design, orchestrate, scale, and measure integrated marketing campaigns that support our Enterprise business priorities and drive demand, adoption, and expansion across our most strategic customer segments. As a…
What you'll do
Design and lead integrated campaigns across customer segments, establishing: scalable frameworks and processes that connect digital, events, content, and ABM channels into cohesive buyer journeys
Drive full-funnel campaign initiatives across core Enterprise priorities,: industries, and segments, adapting strategies for diverse buying committees and enterprise purchasing behaviors
Create and implement campaign programs including thought leadership moments,: digital nurture streams, webinar series, executive engagement programs, and ABM activations
Partner closely with Field Marketing to align campaign programs with: territory and account-specific goals that directly achieve pipeline, adoption, and expansion targets
Optimizing programs to measurement frameworks including lead scoring,: attribution models, and ROI reporting to demonstrate campaign impact on demand, adoption, and revenue
Collaborate with global Marketing teams to ensure Enterprise campaigns align: with company-wide strategy while meeting segment- and industry-specific needs
What they're looking for
- Have 10+ years of B2B enterprise marketing experience with blended expertise: in integrated campaigns, account-based marketing, and demand generation
- Have experience marketing AI/ML or complex technical products to enterprise customers
- Have experience building and leading integrated campaign or demand generation teams
- Have deep knowledge of account-based marketing (ABM) strategies and: execution, including platforms such as 6sense or Demandbase
- Have experience at high-growth technology companies such as Stripe, AWS, Okta, Snowflake, or Workday
- Have experience developing industry: or segment-specific campaign motions for regulated or vertical markets
- Have experience managing and directing agency partners to extend internal team capacity
- Have marketing automation and campaign operations fluency (e.g., Marketo,: Salesforce) with an understanding of lead lifecycle management
