The opportunity
Brand Strategy & Activations is the brand steward at Chime. We own the integrated campaigns that carry the brand, from brief through production to the readout on how the work performed.
What you'll do
Turning vision into workstreams. Take direction from the Head of Brand and: define it as goals with scope, owners, success measures, and a timeline. Bring structure to ideas that arrive without it.
Cross-functional alignment. Secure what each workstream needs from the: functions that touch it, and keep every partner team clear on what they owe and when.
Briefing. Write and own the briefs for your workstreams, following the team’s: briefing process so the quality bar is consistent across everything we produce.
Work-back schedules. Build the work-back for your workstreams, hold the: dates, and flag slippage before it becomes a problem.
Talent and partnerships. Help choose the talent and brand partners who fit: Chime, and own how those relationships are set up and run.
Social. Own how your workstreams come together on social, where most of this work is seen.
What they're looking for
- Calendar alignment. Keep the brand calendar coherent against the team’s goals: so moments land in the right order and don’t collide.
- Results. Close every workstream with a readout on what it achieved, and carry: the learnings into the next brief.
- + years experience on both the agency side and the brand side, roughly two to: three years in each. You know what it’s like to receive a bad brief and what it’s like to write one.
- A track record of taking an idea that existed only in someone’s head and: turning it into a campaign that shipped.
