The opportunity
Pendo's Data & GTM Intelligence org exists to make the revenue organization faster, smarter, and more effective. We sit at the intersection of data, AI, and GTM execution.
What you'll do
Own core Marketing operational work: campaign operations governance, pipeline modeling, and process architecture.
Own the MOps process layer: lead processing logic, lead source and source detail hierarchy, audience and nurture processors, demand processing workflows, and campaign naming and governance standards.
Design and improve the full campaign-to-pipeline workflow, from lead creation: and routing through SLA governance and MQL processing.
Partner with Analytics to translate data into clear, actionable recommendations for Marketing leadership.
Stay deeply embedded in the Marketing org. Decompose how work actually gets: done: map the full activity chain behind a campaign, a content workflow, and identify where process gaps, not tool gaps, are costing pipeline.
Define what good looks like for data quality and lead flow, surface issues,: and work with Business Systems to fix them upstream. You are accountable for the accuracy of what Marketing leadership sees.
What they're looking for
- Act as the Marketing pod lead: serve as the coordination point between Marketing and the Business Operations functions (Applied AI, Data Platform, Systems).
- Come with an AI first mindset: Identify the automatable microtasks in Marketing workflows and bring a clear AI vision on where agent assisted solutions would have the most impact. Define where humans stay in the loop: on judgment, brand, and external-facing decisions, and where execution can be handed off.
- Contribute to org-wide GTM Ops initiatives alongside the broader team.
- + years of experience in Revenue Operations, Marketing Operations, or GTM: Operations within a B2B SaaS environment. 2+ years Marketing Ops ideal.
