The opportunity
Millions of people use the Affirm Card, but we don’t yet give them a reason to keep coming back beyond the product itself. You’ll build our consumer loyalty program from scratch: what people earn, how they move up, and why Affirm becomes their default way to pay.
What you'll do
Own the vision and roadmap for Affirm’s consumer loyalty program, setting the: hypotheses, success metrics, and sequencing across multiple quarters
Launch the first version of rewards and tiers, including earn mechanics,: member benefits, redemption, and the surfaces that make the value obvious in app, at checkout, and after a purchase
Build the engagement loops (progress, milestones, personalized offers) that: turn a one-time borrower into someone who reaches for Affirm every week
Own the program economics: reward liability, funding mix across merchant-funded offers, interchange and network incentives, and the case for incremental GMV against cost per member
Set up the measurement foundation for loyalty, including holdouts,: incrementality testing and long-run LTV, then tune earn and burn rates and tier thresholds off what the data says
Partner with Risk, Credit, Legal, Compliance, Finance and Marketing to design: rewards that are compliant and clearly disclosed, with no hidden fees or fine print that surprises people
What they're looking for
- Align senior stakeholders and pull together dependencies across Card,: Shopping, Servicing and Marketing, leading embedded engineering and design pods through a lot of ambiguity
