The opportunity
Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era.
What you'll do
Own the end-to-end go-to-market and lifecycle marketing strategy for Okta: Device Access, including positioning, messaging, launches, field readiness, customer adoption, and expansion.
Develop a differentiated narrative for securing device sign-in and enabling: seamless, passwordless, phishing-resistant access from device to applications.
Translate complex identity, authentication, device-security, and: operating-system integration capabilities into compelling customer value propositions, use cases, and practical field plays.
Lead cross-functional launch planning and execution, including launch: strategy, sales and partner enablement, customer communications, web and content strategy, internal readiness, and post-launch measurement.
Build and execute adoption programs that help customers advance: phishing-resistant access and FastPass adoption, while identifying and addressing deployment and activation friction. FastPass is Okta’s phishing-resistant, passwordless authenticator for secure access to devices and applications
Partner with Product and Engineering to bring customer insight into product: and GTM decisions, shape roadmap communications, and ensure commercialization and packaging changes are customer- and field-ready.
What they're looking for
- + years of B2B enterprise product marketing experience, preferably in: cybersecurity, identity, endpoint management, enterprise software, or a related technical category.
- Demonstrated experience owning GTM strategy for complex technical: products—from positioning and launches through field enablement and sustained customer adoption.
- Ability to communicate credibly with security, identity, IT, and endpoint-management audiences.
- Exceptional storytelling and executive communication skills, with the ability: to make sophisticated technology accessible, differentiated, and commercially compelling.
- Proven cross-functional leadership with Product, Engineering, Sales,: Solutions Engineering, Customer Success, Digital, Pricing, and partner teams.
- Strong analytical orientation, with experience using customer insight and: performance data to shape strategy and improve adoption.
- Bachelor’s degree or equivalent practical experience.
- Experience in identity and access management, authentication, passwordless or: phishing-resistant access, endpoint security, device posture, zero trust, MDM/UEM, or device-aware access.
