Manager, Brand Media Strategy & PlanningActive$122K
The opportunity
You will be a key member of the Brand Marketing team, supporting the HelloFresh Group to drive brand media strategy and planning in the US. This role oversees media planning across HelloFresh portfolio of brands (HelloFresh, Factor, GreenChef, and EveryPlate).
What they're looking for
- Monitor and analyze media performance, driving on-going optimization and: performance improvements across weekly, monthly, and quarterly reporting cycles.
- Be accountable for delivering against brand and acquisition KPIs, including: conversion, CAC, ROI, and brand lift metrics.
- Support testing initiatives (e.g., channel tests, creative tests, geo tests): with Marketing Analytics to validate performance and unlock incremental growth.
- Process: Build and own scalable processes that ensure accurate media: implementation, campaign setup, budget pacing, and operational excellence.