The opportunity
You'll join our Field Marketing team at LangChain, which drives pipeline and revenue by moving must-win accounts into technical evaluation and expansion through high-intent, high-touch programs.
What you'll do
Own the account-based marketing strategy for our Strategic segment, and be: directly accountable for generating and accelerating pipeline for the Strategic sales team
Partner with sales teams to define an Ideal Customer Profile (ICP) and select target account and contact list
Build and execute 1:1 and 1:few omni-channel campaigns across email, custom: landing pages, paid social, ads, and events, using account and contact-level insights to guide decision-making
Collaborate daily with sales reps and SDRs to synchronize outreach and share account insights
Tailor messaging and assets to address the specific business pain points of buying committees
Plan, coordinate, and execute in-person and virtual events, including: high-touch roundtables and hospitality events, based on regional pipeline gaps and sales priorities
What they're looking for
- Measure pipeline growth, target reach, and ROI using marketing tools and CRMs
- Influence and shape priorities across teams (field marketing, demand gen,: product marketing) based on what the Strategic segment actually needs
- Partner with partner marketing and channel partners to drive co-marketing initiatives that extend reach
- years of experience in an account-based marketing role in a high-growth environment
