The opportunity
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
What you'll do
Own a programmatic revenue target and forecast, and build a predictable: pipeline across agency holding‑company programmatic and investment teams, trading desks, independent agencies, and premium programmatic buyers.
Lead our shift from open auction to premium, deal‑led PMP/PG by packaging: Duolingo’s native formats and first‑party learner signals into always‑on and custom deals that buyers will pay a premium for, and negotiate annual and upfront commitments that make that revenue durable.
Become the person holdco programmatic teams call about mobile app inventory:: run joint business planning; get Duolingo onto preferred supply paths, curated marketplaces, and principal/outcome‑based buys; and defend our position when buyers consolidate
Build the programmatic value proposition and measurement story through: proposals, pricing narratives, and post‑campaign proof that connect our native formats and audience data to brand and performance outcomes (e.g., verification, attention, brand lift, incrementality, MMM).
Partner with Ad Platform Operations and Ad Ops on deal setup, targeting,: floors, pacing, and troubleshooting—ensuring what you sell is deliverable and delivers against expectations.
Work alongside our direct sellers under clear rules of engagement so: programmatic expands the account through incremental value; coordinate with Account Management pre‑ and post‑sale to drive renewal and expansion.
What they're looking for
- Feed structured market intelligence back to sales, product, and engineering: leadership about what buyers need in pricing, packaging, audience segments, formats, and integrations, balancing this input with our learner‑first standards and operational quality.
- Establish the operating rhythm for a scaling programmatic business via: account planning, outreach cadences, deal hygiene in CRM, pipeline rigor, and repeatable playbooks the next sellers can run.
- + years in digital advertising, including at least 4 years selling: programmatic on the sell side (publisher/platform/app) or in a holding‑company programmatic/investment role, carrying and hitting a quota; demonstrated PMP/PG selling and trading‑desk engagement.
- A demonstrated book of PMP and PG business you personally sourced, negotiated, and grew.
