The opportunity
OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways.
What you'll do
Set the global SMB content strategy and editorial roadmap, grounded in: customer needs, industry priorities, and advertiser maturity.
Create compelling customer stories, case studies, vertical playbooks, guides,: videos, and thought leadership that make advertising accessible and actionable.
Launch repeatable education programs through webinars, expert sessions,: workshops, and on-demand learning that help businesses get started and improve their advertising.
Grow audiences through owned, shared, and partner channels. Build: distribution plans with web, social, growth, lifecycle, and regional teams.
Develop creator-, expert-, and customer-led programs that combine credible: education, authentic storytelling, and relevant audience reach.
Scale programs across markets with regional teams. Adapt formats, languages,: customer stories, and distribution to local needs.
What they're looking for
- Lead editorial planning, production, agencies, and creative contributors.: Maintain quality, accessibility, and accuracy, using AI to support content creation, adaptation, and reuse.
- Measure audience quality, engagement, learning, and advertiser action with: Growth, Lifecycle, and Data Science. Use experiments and feedback to improve content and distribution.
- Bring 10+ years of experience in content marketing, audience development, or: customer education, including programs for SMBs or advertisers.
- Demonstrate ownership of content creation and distribution that grows: relevant audiences and drives customer action.
