The opportunity
Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI.
What you'll do
Conceptualize and define content marketing assets that reflect our goals,: campaign themes, and target personas. Develop project briefs, messaging, and detailed outlines for content assets.
Flex between strategist, writer, and editor by reviewing all content: deliverables and authoring content as needed.
Create a wide range of content assets, including data reports, e-books,: short-form visuals, videos, articles, webinars, and webpages for priority industries and personas.
Partner with product marketing, regional marketing, demand generation,: customer marketing, sales, and creative to drive alignment on content topics.
Review and edit all content to ensure it is consistent with Coursera’s: messaging, style, voice, and tone, and support quarterly editorial calendar planning for content marketing.
+ years of experience in content marketing, preferably in a B2B/enterprise: environment creating content assets and strategies for full-funnel marketing campaigns.
What they're looking for
- Strong writer with a demonstrated history of producing a variety of content,: such as e-books, data reports, videos, and webpages.
- Experience using AI-powered tools to improve efficiency and scale content production.
- Understanding of SEO/AIO/GEO content creation best practices
- Experience handling multiple projects at once and driving alignment with: stakeholders across marketing disciplines, sales, and brand & creative.
