The opportunity
Job Description: Data Scientist, B2B Demand Generation, Growth & Measurement About the Role We are hiring a Data Scientist to lead measurement, experimentation, and decision science for B2B marketing demand generation. You will help us understand which marketing investments…
What they're looking for
- Deep expertise in experimentation, causal inference, and applied statistics,: including incrementality testing and measurement strategies for multi-touch marketing journeys, limited observability, and long or heterogeneous sales cycles.
- Strong technical fluency in SQL and Python, with experience joining and: analyzing marketing-platform, web analytics, product, CRM, account, opportunity, and revenue data to produce reliable business insights.
- Proven ability to translate analysis into marketing decisions, including: channel and audience prioritization, campaign optimization, funnel improvements, budget allocation, forecasting, and go-to-market strategy.
- Strong business judgment and a bias toward action.
