The opportunity
You'll report to the Head of Demand Generation, APAC, and partner closely with Sales, BDR, Partner Marketing, Brand & Content, and Product Marketing to make sure every campaign, account play, and event is judged the same way: does it move the pipeline, and would we know if it didn't.
What you'll do
Plan and execute integrated demand generation campaigns across ANZ, spanning: paid, organic, lifecycle, field/events, and ABM
Localise and adapt global campaign frameworks for regional relevance.: Language, buyer behaviour, channel mix, and competitive context differ market to market, and campaigns need to reflect that
Partner with BDR, Sales, Partner Marketing, and shared services teams (Brand: & Content, Creative Services, Product Marketing) to align campaign timing and messaging with regional pipeline goals and account priorities
Manage campaign calendars, budgets, vendor relationships, and global contributors across timezones
Own ANZ's field marketing programme: account-based plays (1:1 and 1:few), direct mail, gifting, and other tactics tied to named target accounts
Own APAC's experiential and events programme end-to-end: flagship K:City event (K:SYD), executive roundtables, premium corporate hospitality, and industry tradeshows across ANZ
What they're looking for
- + years in demand generation, field marketing, or integrated campaigns,: ideally with hands-on ABM and events experience in B2B SaaS
- Comfortable owning campaigns end-to-end, from planning through execution to: reporting, in a lean-resource environment
- Experience managing media budgets, with or without agencies, with a clear: read on where spend is and isn't working
- Strong commercial instinct: you evaluate every paid channel, event, account play, or field tactic through a pipeline and ROI lens, and you're comfortable making that case to senior stakeholders
- Able to read data and turn it into a recommendation, not just a report.: Familiarity with Tableau and Salesforce (or equivalent) preferred
- Strong collaborator who can align global and local priorities without treating either as the default answer
- Organised enough to manage multiple workstreams, campaigns, and events at: once, and pragmatic about where to flex process versus where to hold the line
- Comfortable working async across timezones with a globally distributed marketing team
